Drilling down deeper into PR measurement for the 21st century
Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away.
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AI and the future of some jobs
AI is going to demolish many jobs in many fields. Which?
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4 key steps to great PR in a recession
The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into specifics, we will use behavior in such scenarios to examine how winners and losers look at publicity and marketing. And you can decide if you want to be in the small circle of winners, or…
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3 critical tips to get your spokespersons ready for media interviews
I have been in public relations for the last 30 odd years, and I have seen my fair share of catastrophic spokespersons who ruined not just their organizations’ publicity efforts, but also lost credibility in front of the public. It is very important to make sure you have the right people to take on media…
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Minimalism and productivity – 4 tips on getting your life organized
One of the “cult” movements was one where Japanese Marie Kondo pitched about tidying up everything, and having a structured system to it. On paper, that sounded like a good thing.
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Communications and human resources – synergy and separate
Layoffs are often the worst tasks for business leaders. When a business does badly or needs to trim its operations, there is sometimes no better way out to cut costs then to trim the number of employees. There are also situations where businesses are simply not well run, and they over-recruited beyond the number of…
