Lyrics writing in Chinese – “care”
寫歌詞的初體驗
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6 tips on writing News Releases that work
Contrary to belief, the news release is not dead. In fact, in Asia Pacific, the news release is STILL one of the most considered communication materials for the media. Cision’s Global State of the Media Report 2021 concurred that 78% of journalists prefer news releases and announcements compared to other content types. In Asia Pacific,…
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Don’t rush to coding jobs to face obsolescence
I was a teenage coder in the 1970s, and learned BASIC, COBOL and Fortran, and of course, embraced a whole slew of other languages along the way until today. But I did not ever envisage a career in coding. When I faced the worst recession in 1980s, I was hoping for a job in chemistry….
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5 Leadership lessons from the movie “Top Gun Maverick”
Yes, a movie can have revelations for business, entrepreneurship, marketing, branding, and leadership. The latest craze is Top Gun Maverick, featuring the long-awaited return of Tom Cruise reprising his role as Captain Pete “Maverick” Mitchell, a test pilot and then Top Gun instructor for a suicidal stealth mission. It is a great adrenaline rush for…
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Quick Tips on working with the Asia Pacific Media Scene
If you are trying to gain ink or screen with a media in Asia Pacific, the BEST way is to work with the experts – PR agencies which do this for a living day in, day out, and thoroughly battle-tested.
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Marketing – Future of the sale is not in personalization
I have a special love for making things work and then selling them. My first entrepreneurship journey began when I was 10 (circa 1974). That was also the first time I became a marketer.
